Serviceaide names Abed Farhan Senior Vice President of Sales and Field Operations

Farhan to Drive Adoption of Serviceaide’s Solutions that Enable Industry-Leading IT Service Management and Automation Through Artificial Intelligence

San Jose, CA — Serviceaide, Inc., a global provider of IT service management solutions, today announced the appointment of Abed Farhan as Senior Vice President of North America Sales and Field Operations. Farhan brings an extensive track record of innovation and success and will be a key leader in Serviceaide’s drive to deliver better IT Service Management (ITSM) experiences by using artificial intelligence, natural language processing, and machine learning in solving organization’s most pressing service issues.

Serviceaide is pioneering the next generation of IT service management. Earlier this year the company launched a breakthrough AI-powered virtual support agent called Luma that dramatically improves the automation and efficiency of handling service requests. Luma integrates seamlessly with many leading service management systems, as well as with Serviceaide’s full-featured service management suite.

Serviceaide will greatly benefit from Farhan’s history of enabling success and providing energy and clarity to the teams he helps lead, including channel, direct sales, and services. Farhan will also leverage his proven ability to lead and scale business expansion, develop and implement effective growth strategies, and build high-performing teams to drive sustainable revenue growth.

“Serviceaide is a leader in the Service Management industry, providing our customers with confidence that their IT resources meet the business needs of their organization and end-users,” said Wai Wong, CEO of Serviceaide. “We are building on that leadership and reshaping ITSM by marrying our world-class SaaS solution with the innovation of AI and big data. I am confident that Abed, with his breadth of experience, technology acumen and high-level strategic thinking, will be a key leader in helping Serviceaide usher our customers into a new era of ITSM.”

“I could not think of a better time to be joining Serviceaide as the company embarks on re-Inventing IT Service Management with Artificial Intelligence,” Farhan said. “The ITSM industry is undergoing a huge transformation in order to provide users with a more efficient, effective and enriched solution and I am excited to be part of the company that is leading the charge of innovation and change.”

Over his career, Farhan has a strong history of incubating new businesses and building world-class sales teams. He is adept at strategic planning, business development, ecosystem development, M&A, complex OEM sales, and developing new monetization models and routes to market. Prior to joining Serviceaide, Farhan was Senior VP of Global Business Development & Alliances and Senior VP of Field Operations for Webtrends, a global leader in the web analytics industry. He serves as senior advisor to Citifyd, a Smart City AI SaaS platform company automating urban mobility applications. He has also held senior executive positions for such companies as Serena Software, EarthLink-New Edge Networks, and Telemedia Networks International.

About Serviceaide
Provides customer support and service management solutions to a growing global portfolio of clients who benefit from efficient ticket processing to deliver excellent customer service. IT Service Management functionality ensures that IT systems meet service level agreements and business objectives. The solutions feature configurable ticket management, ITIL-certified processes, scalability, data connectivity, artificial intelligence, and a virtual support agent; all with a low administrative burden and cost of ownership. For more information, visit

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