Enterprise Service Management (ESM) is no longer a niche solution for IT teams. It has evolved into a powerful framework that unifies service delivery across HR, finance, facilities, and beyond. As we enter 2025, understanding the enterprise service management market size gives organizations a strategic edge. Knowing where the market is headed can help you invest wisely and future-proof your operations.
Let’s break down the state of ESM in 2024 and explore where the market is headed in 2025.
In 2024, the enterprise service management market experienced remarkable growth. Fueled by digital transformation initiatives and a growing need for automated, scalable service solutions, ESM adoption surged across industries.
The global enterprise service management market was valued at approximately USD 10.5 billion in 2024. This marked a significant rise from previous years, with a Compound Annual Growth Rate (CAGR) of 18% between 2020 and 2024. Large enterprises led the charge, but small and medium-sized enterprises (SMEs) rapidly adopted ESM solutions to stay competitive.
The ESM market is composed of two primary product types:
North America continued to dominate the ESM market, accounting for nearly 40% of global revenue. This growth was driven by early adoption of cloud-based technologies and a strong push toward AI-powered automation. Meanwhile, Europe and the Asia-Pacific regions saw significant growth rates of 15% and 22% respectively. These regions benefited from investments in IT infrastructure and a growing emphasis on streamlined service management.
Leading vendors in 2024 included ServiceNow, Freshservice, and ManageEngine. These providers offered comprehensive platforms that seamlessly integrated IT Service Management (ITSM) principles into enterprise-wide service delivery. Companies sought out these solutions for their ability to enhance productivity, streamline workflows, and deliver better employee experiences.
As we look toward 2025, the Enterprise Service Management (ESM) market is on track for substantial growth. Organizations are no longer focused solely on deflecting IT tickets. Instead, they are extending these efficiencies across every department. From HR and Finance to Facilities and Customer Service, companies are transforming how services are delivered and managed. This shift is driving an increased demand for comprehensive ESM solutions that unify workflows and enhance productivity throughout the entire business.
By the end of 2025, the Enterprise Service Management (ESM) market is projected to hit USD 12.8 billion, reflecting a sustained Compound Annual Growth Rate (CAGR) of 18-20%. This rapid growth is being driven by several key factors. The surge in remote and hybrid work models has created a pressing need for more organized and automated service management processes across entire organizations. Cloud adoption continues to rise as companies seek flexible, scalable solutions without the burden of costly infrastructure. Additionally, the increasing demand for cross-departmental collaboration and operational efficiency is pushing businesses to adopt ESM platforms that break down silos and streamline workflows. As organizations prioritize digital transformation, the value of ESM solutions will continue to soar, making them essential for future-ready enterprises.
Cloud-based ESM solutions are set to dominate the market, capturing around 65% of the total share by 2025. This dominance is fueled by the growing need for scalability, flexibility, and cost-effectiveness. Cloud-based platforms eliminate the need for expensive on-premise infrastructure, making them more accessible to businesses of all sizes. These solutions allow organizations to seamlessly manage services across distributed and hybrid teams, ensuring employees can access the tools they need from anywhere. As remote work becomes a long-term reality, cloud-based ESM tools provide real-time updates, easy integrations, and faster deployment. Companies that adopt these platforms benefit from improved collaboration, simplified workflows, and the ability to scale their operations effortlessly.
In 2025, over 50% of enterprises are expected to incorporate AI and automation features into their ESM solutions. This trend is reshaping service management by reducing the need for manual intervention and increasing efficiency. AI-powered chatbots can handle routine requests like password resets or onboarding inquiries, freeing up employees to focus on higher-value tasks. Predictive analytics can help identify potential issues before they become problems, improving decision-making and reducing downtime. Automation accelerates response times, ensuring services are delivered quickly and accurately. These advancements not only enhance operational efficiency but also improve employee satisfaction by removing tedious, repetitive work. The integration of AI and automation is a major leap forward for businesses looking to streamline service delivery across all departments.
Certain industries are set to lead ESM adoption in 2025, driven by their unique operational needs. In healthcare, ESM solutions will improve patient care by streamlining administrative tasks, appointment scheduling, and records management. This leads to faster service delivery and better patient outcomes. In manufacturing, ESM platforms will enhance supply chain visibility, reduce production delays, and optimize resource management. These improvements ensure smoother operations and higher productivity. In the retail sector, ESM tools will enhance the customer experience by managing inventory, processing orders efficiently, and ensuring smooth communication between departments. As these industries embrace ESM, they will see increased efficiency, reduced costs, and better overall service delivery, setting new standards for operational excellence.
If you're looking to implement the best enterprise service management software to streamline operations and boost productivity, Serviceaide offers robust, scalable solutions. Their tools integrate seamlessly across departments, driving efficiency and enhancing service delivery.
To understand how ESM differs from ITSM and which solution is right for your organization, check out our guide on esm vs itsm.
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